Phan Duy
Mission & Product

Practical, Cost-effective, Results-driven Digital Transformation

โ€œTo help businesses and household businesses in Vietnam go digital in the most practical, affordable and effective way - and compete with confidence in the digital era.โ€

Phan Duy - Digital Transformation & Marketing Expert for Businesses in Vietnam

After more than 15 years in the field, I know that digital transformation is not about buying expensive software. It is a journey of changing each process and each operation, matched to the real capacity and resources of every organization.

SofiPOS โ€“ Founded product

Sales management software designed specifically for Vietnamese household businesses, letting shop owners run everything from a single platform.

  • Real-time revenue & inventory management
  • Automatic VAT + personal income tax calculation
  • Seamless e-invoice issuance
  • Built for spas, nail & hair salons, grocery stores, restaurantsโ€ฆ
  • Simple interface, productive from day one

Recognized expertise

Specialist training in digital transformation and official membership of a tax professional body - the basis for accurate, up-to-date advice.

RMIT University certificate of completion in Building Digital Transformation Roadmaps awarded to Phan Cong Duy

Building Digital Transformation Roadmaps: Overview of the Digital Transformation Design Framework in Enterprises

Certificate โ€“ Short course certificate of completion

Date issued:
January 2025
Issued by:
RMIT University - The Business School
HTCAA official membership certificate of Mr Phan Cong Duy, Ho Chi Minh City Tax Consultants and Agents Association

Official member of the Ho Chi Minh City Tax Consultants and Agents Association (HTCAA)

Membership โ€“ Decision No. 250/2024/QDHV-HTCAA

Date issued:
15 April 2024
Issued by:
HTCAA, Ho Chi Minh City
Professional associations

Tax and accounting association news in Vietnam

Connected with and following Vietnam's leading tax and accounting professional associations.

HKT TP.HCM

Ho Chi Minh City Accounting Association

Founded in 1994 with over 1,000 members in 29 branches: chief accountant training, member forums and policy updates.

Free 30-minute consultation with Phan Duy

Share your challenge - I will help you find the most suitable, cost-effective digital solution, even on a tight budget.

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